Industry
Logistics
Every shipment visible from pickup to proof of delivery, without the phone calls. Logistics in India mixes owned fleets, market vehicles, courier partners and third party warehouses, held together by phone calls, WhatsApp and paper LRs. Customers now expect live tracking and digital PODs, and margins depend on load utilisation, empty return kilometres and how fast you bill after delivery.
- Full truck load and part load transporters
- Courier and express parcel
- Third party warehousing and fulfilment
- Freight forwarders and customs brokers
- Cold chain logistics
- Last mile delivery
The pressure points
What slows logistics teams down
- Status questions all day
- Customers call and message for updates because tracking is patchy, and staff spend hours chasing drivers for locations.
- Paper LRs, PODs and invoices
- Lorry receipts, delivery challans and PODs are photographed and sent on WhatsApp, then typed in, which delays billing by weeks.
- Poor fleet utilisation
- Trucks return empty, routes are planned from memory and fuel and tyre costs are not tracked per vehicle.
- Warehouse accuracy
- Without bin level stock and scanning, picking errors and stock mismatches erode client trust.
Systems this sector runs on
The software we build and connect
Each of these can be built new, extended from what you already use, or connected to your existing ERP and accounting.
- Fleet Management and Transport Management SystemFleet and TMSOrder booking, vehicle and driver assignment, trip planning, GPS tracking, e-way bill linking, freight billing and trip P&L.
- Supply Chain and Warehouse ManagementSupply chain and WMSInbound, putaway, bin stock, pick, pack and dispatch with barcode scanning and client wise billing.
- Customer and Partner Self-Service PortalsCustomer portalsClients book shipments, track live, download PODs and invoices and raise disputes without calling.
- Field Service ManagementField serviceDriver and delivery apps for pickups, OTP or photo PODs, cash on delivery collection and exceptions.
- Business Intelligence and Management DashboardsBI and dashboardsOn time delivery, cost per km, utilisation, empty running and client profitability.
Built for this sector
Systems specific to logistics
The work that generic software does not cover, and where most of the value sits.
- E-way bill and LR automation
- Generates and extends e-way bills through the GST system, links them to trips and creates digital LRs from the booking.
- Freight marketplace and vendor management
- Posts loads to empanelled transporters, compares quotes, tracks vendor performance and settles payments.
- Cold chain monitoring
- Temperature sensors in reefers and cold rooms with excursion alerts and reports for pharma and food clients.
- Route and load optimisation
- Builds multi drop routes and load plans considering time windows, vehicle capacity and no entry hours in cities.
Where AI helps
AI use cases with a clear return
WhatsApp shipment status agent
Answers where is my shipment from live GPS and milestone data, and shares the POD once delivered.
Control room staff stop answering routine calls and focus on actual exceptions.
Document reading
Reads LRs, invoices, PODs and bills of entry from photos and PDFs into the TMS, flagging unclear fields.
Billing goes out soon after delivery, straight from the captured records.
Delay and exception prediction
Flags trips likely to miss the delivery window based on route, halts and history, so the team can warn the customer early.
Customers hear about delays from you, with a revised time, before they have to ask.
Demand and lane forecasting
Forecasts volume by lane and season to plan fleet, hired vehicles and warehouse labour.
Better rates on hired vehicles and fewer last minute scrambles.
What your team would see
- Trips in transit
- 386
- On time delivery
- 92.3%
- Empty running
- 17%
- PODs pending > 3 days
- 54
Weekly on time delivery, %
Delay reasons, %
- Loading delay29
- Traffic and route24
- Vehicle breakdown18
- Consignee closed16
- Documentation13
A sample of the kind of dashboard we build for this sector. Figures are illustrative.
Connects with
- GST e-way bill system
- GPS and telematics providers
- FASTag and toll data
- Courier APIs
- Client ERPs (SAP, Tally, Oracle)
- ICEGATE for customs
- WhatsApp Business
Rules we design for
- GST e-way bill rules
- Carriage by Road Act 2007
- Motor Vehicles Act 1988
- AIS 140 for vehicle tracking devices
- Customs Act 1962
- DPDP Act 2023
Typical stack
Read more
Work and writing for this sector
- Project · O2EA support desk with SLAs for a logistics company's WhatsApp, email and phone queries58% to 95%First response SLA complianceRead the case study
- Project · O2ETransport management with live tracking and proof of delivery for a 3PLA third party logistics company in Gujarat running full truckload and part load movements for chemical and engineering manufacturers across western and northern IndiaRead the case study
- Project · O2EComplaint management with SLA escalation that lifted on time resolution to 91%45%Faster first response to complaintsRead the case study
Before you start
Logistics: common questions
Our drivers use basic phones. Can they still update status?
Yes. Status can come from GPS devices, FASTag events or a missed call or SMS flow, with the app reserved for drivers on smartphones.
Can you work with market vehicles we hire per trip?
Yes. We use SIM based tracking with driver consent or the transporter's GPS feed, and the vendor portal handles quotes and payments.
Will it connect to our clients' systems?
Usually through APIs, EDI files or scheduled reports. We start with your top clients by volume and add others as needed.
Talk to us
Working in logistics?
Tell us which process hurts most. Someone who knows the sector will reply with two or three options and rough hours.
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Tell us what you are trying to build.
Share the problem in a short call. You leave with a clear view of the approach, the team and the cost.
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