Solutions / Customers and sales
E-commerce and marketplace e-commerce store and multi-vendor marketplace
We build D2C stores, B2B ordering portals and marketplaces where many sellers list products and the platform handles payments, commission and settlement. The work that decides success is usually behind the storefront: catalogue, inventory sync, COD reconciliation, returns and seller payouts.
Modules
Modules we build into your E-commerce and marketplace
Start with the modules that matter most and add the rest in later releases.
- Storefront
- Fast mobile-first catalogue, search with filters, product pages, cart and checkout, with pages in English and Indian languages.
- Payments
- UPI, cards, net banking, EMI and COD through Razorpay, Cashfree or PayU, with refunds handled from the order screen.
- Order and fulfilment
- Order routing to warehouse or seller, shipping labels through Shiprocket or Delhivery, tracking and NDR handling.
- Seller onboarding
- Seller sign-up with GSTIN, PAN and bank checks, catalogue upload by spreadsheet and approval by the platform team.
- Commission and settlement
- Commission rules by category, TCS under GST and TDS under Section 194-O, and payout reports for each seller.
- B2B ordering
- Customer-specific price lists, credit limits, bulk order upload and order on behalf of a dealer by the sales team.
- Returns and support
- Return requests with photos, pickup scheduling, refund or exchange, and a support inbox tied to each order.
- Marketing tools
- Coupons, abandoned cart reminders on WhatsApp and email, and SEO-friendly category pages.
AI built in
Where AI saves time in this system
Catalogue enrichment
Writes product titles, descriptions and attributes from supplier sheets and photos, ready for a person to approve.
Search that understands intent
Handles spelling mistakes, Hinglish and queries like cotton kurta under 800.
RTO risk on COD
Scores COD orders for return risk so you can ask for prepayment or confirm on WhatsApp first.
Shopping assistant
Answers product, size and order status questions on the site and on WhatsApp.
- Orders this week
- 4,286
- Conversion rate
- 2.3%
- COD share
- 41%
- RTO rate
- 11.8%
Daily gross merchandise value (₹ lakh)
Share of orders by channel (%)
- Mobile web58
- App21
- Desktop12
- WhatsApp9
Effort and cost
USD 900 to 2,000
INR 89,550 to 1,99,000, plus taxes, for a typical first release
- Effort
- 450 to 1,000 hours
- Timeline
- First release in 5 to 8 weeks; marketplaces sit at the longer end
At the 2good.dev rate of USD 2 or INR 199 per hour, billed against outputs you accept. Your own estimate depends on modules, integrations and data migration.
Build, buy or both
For most D2C brands Shopify, with Indian payment and shipping apps, is the right answer, and it will be cheaper than custom for years. WooCommerce suits teams already on WordPress. Our own ShopenUp platform is another option. Custom pays off for multi-vendor marketplaces with commission, seller settlement and tax collection rules, for B2B portals with negotiated pricing and credit, for sectors with regulatory checks (pharmacy, agri inputs), or when Shopify app fees and transaction charges grow large at your volume. Headless builds, a custom frontend on Shopify's back end, are a sensible middle path.
Connects with
- Razorpay
- Shopify
- WooCommerce
- Shiprocket
- Delhivery
- WhatsApp Business
- Tally
- Unicommerce
Industries
Sectors that use E-commerce and marketplace this way
Questions
E-commerce and marketplace: common questions
Should we build or use Shopify?
If you sell your own products to consumers, start on Shopify. Come back to us when you need a marketplace, B2B pricing, or a custom feature the app store cannot provide.
How are seller payouts and taxes handled?
The platform calculates commission, collects TCS under GST and deducts TDS under Section 194-O where it applies, then produces payout files and statements for each seller.
Can it sync with Amazon and Flipkart?
Yes, usually through an order management tool such as Unicommerce or directly through the marketplace APIs, so stock stays consistent across channels.
Talk to us
Planning your E-commerce and marketplace?
Tell us what you use today and what is not working. We will say whether to extend it or build.
Start a conversation
Tell us what you are trying to build.
Share the problem in a short call. You leave with a clear view of the approach, the team and the cost.
A specialist replies within one working day. The first conversation is free.