Industry
Retail and D2C
One stock figure across stores, website and marketplaces, and customers who come back. Retail runs on thin margins and fast stock turns. A brand selling through its own site, Amazon, Flipkart, quick commerce and a few stores needs every channel to draw from the same inventory and every order to reach the warehouse, the courier and Tally without someone retyping it.
- D2C brands on Shopify and ShopenUp
- Multi store chains and franchises
- Quick commerce and dark stores
- Marketplace sellers
- Grocery and kirana networks
- Specialty and lifestyle retail
The pressure points
What slows retail and d2c teams down
- Stock that does not match
- The website says in stock, the warehouse says otherwise. Marketplace syncs run every few hours, so sale day oversells turn into cancellations and penalties.
- Rising cost per order
- Paid ads get costlier each quarter while first party data on repeat buyers sits unused in the order history.
- Returns and RTO eating margin
- Cash on delivery orders return to origin, size issues drive returns, and nobody tracks which SKU, pin code or channel causes the losses.
- Store and online run separately
- Store POS, loyalty points and online accounts do not talk, so a customer who buys in both places looks like two strangers.
Systems this sector runs on
The software we build and connect
Each of these can be built new, extended from what you already use, or connected to your existing ERP and accounting.
- Point of Sale and Retail OperationsPOS and retailBilling with GST, barcodes, returns and exchanges, offline mode for patchy connections and shift cash reconciliation for every store.
- E-commerce Store and Multi-vendor MarketplaceE-commerce and marketplaceYour own storefront plus order and listing sync with Amazon, Flipkart, Myntra and quick commerce apps from one catalogue.
- Supply Chain and Warehouse ManagementSupply chain and WMSBin level stock, pick, pack and ship with courier labels, and stock transfers between warehouse and stores.
- Customer Relationship ManagementCRMOne customer record across store and online, with loyalty points, segments and WhatsApp campaigns based on actual purchases.
- Business Intelligence and Management DashboardsBI and dashboardsSell through, margin by SKU after returns and ad spend, and stock ageing by location.
Built for this sector
Systems specific to retail and d2c
The work that generic software does not cover, and where most of the value sits.
- Order management system
- Routes each order to the nearest store or warehouse with stock, handles split shipments, COD verification and courier allocation by pin code.
- Loyalty and gift card engine
- Points, tiers, coupons and gift cards that work at the POS counter and on the website, with fraud checks on stacking.
- Returns and RTO management
- Return requests with reasons and photos, reverse pickup booking, refund to source or store credit, and RTO reduction through address and COD checks.
- Replenishment and allocation
- Store wise min and max levels, auto transfer suggestions and purchase orders to vendors by lead time.
Where AI helps
AI use cases with a clear return
WhatsApp order and returns agent
Handles where is my order, exchange and return requests on WhatsApp in English, Hindi or Gujarati, pulling live data from the order system.
Support staff handle the tricky cases while routine queries get answered at any hour.
Demand forecasting by SKU and store
Forecasts using sales history, seasonality, festivals like Diwali and Navratri, promotions and price changes.
Fewer stockouts on bestsellers and less dead stock to clear at a discount.
Catalogue enrichment
Generates titles, descriptions, attributes and marketplace specific listings from product photos and spec sheets, reviewed before publishing.
New collections go live faster with consistent attributes that help search and filters.
RTO risk scoring
Scores COD orders on address quality, pin code history and customer behaviour, suggesting prepaid nudges or confirmation calls.
Fewer wasted shipments and lower reverse logistics cost.
Personalised recommendations
Suggests products on site, in emails and WhatsApp messages based on purchase and browsing history.
More relevant offers that lift repeat purchase without blanket discounts.
What your team would see
- Net sales (MTD)
- ₹2.7 Cr
- Repeat customer share
- 34%
- Return rate
- 11.2%
- Stock cover
- 41 days
Weekly orders, thousands
Sales share by channel, %
- Own website31
- Stores27
- Amazon19
- Flipkart14
- Quick commerce9
A sample of the kind of dashboard we build for this sector. Figures are illustrative.
Connects with
- Shopify and ShopenUp
- Amazon Seller Central and Flipkart Seller Hub
- Shiprocket, Delhivery and other couriers
- Razorpay and UPI payment gateways
- Tally or Zoho Books
- WhatsApp Business
- GST e-invoice and e-way bill portals
Rules we design for
- DPDP Act 2023
- Consumer Protection (E-Commerce) Rules 2020
- Legal Metrology (Packaged Commodities) Rules 2011
- GST e-invoicing and e-way bill rules
- PCI DSS
Typical stack
Before you start
Retail and D2C: common questions
Should we stay on Shopify or build our own store?
Most brands should stay on Shopify or ShopenUp for the storefront and build custom only where it differs: order routing, loyalty, B2B pricing or store integration. A full custom store makes sense at high volume or with unusual catalogue rules.
Can the POS work when the internet drops?
Yes. Billing continues offline with local storage and syncs stock and sales once the connection returns, with conflict rules agreed up front.
How do you handle marketplace stock sync?
Through the official seller APIs with a central stock ledger and safety buffers per channel, so a sale on one channel reduces stock everywhere within minutes.
Talk to us
Working in retail and D2C?
Tell us which process hurts most. Someone who knows the sector will reply with two or three options and rough hours.
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