Solutions / Customers and sales
Dealer and distributor dealer and distributor management system
Brands that sell through dealers and distributors usually see primary sales clearly and the rest of the chain dimly. A DMS gives partners an easy way to order, see their ledger and claim schemes, and gives you visibility of stock and secondary sales. We build DMS that works with the Tally your distributors already run.
Modules
Modules we build into your Dealer and distributor
Start with the modules that matter most and add the rest in later releases.
- Partner onboarding
- Dealer and distributor master with GSTIN, PAN, territory, credit limit and agreements, verified at onboarding.
- Order booking
- Partner app and sales rep app for orders, with price lists, MOQ, credit checks and stock availability.
- Schemes and discounts
- Quantity, value and slab schemes, target incentives and display schemes, calculated automatically.
- Secondary sales and stock
- Distributor to retailer sales and stock positions, captured from Tally sync or the DMS billing screen.
- Claims and returns
- Scheme claims, damages, expiries and returns with evidence and approval, settled by credit note.
- Ledger and payments
- Partner ledger, outstanding, credit notes and online payment by UPI or net banking.
- Field force
- Beat plans, retailer visits, orders and merchandising photos from sales reps on the app.
AI built in
Where AI saves time in this system
Order suggestions
Suggests the next order for each distributor from secondary sales, stock and seasonality.
Scheme leakage checks
Flags claims that do not match sales data, duplicate invoices or unusual return patterns.
WhatsApp ordering
Lets dealers place orders and check their ledger by chat, in Hindi, Gujarati or English.
Territory insights
Shows which territories, products and retailers are growing or falling, with a short explanation.
- Primary sales MTD
- ₹9.8 Cr
- Secondary sales MTD
- ₹8.6 Cr
- Distributor stock days
- 24
- Pending claims
- ₹46 L
Secondary sales by week (₹ Cr)
Target achievement by zone
- West92
- North85
- South79
- East68
Effort and cost
USD 1,000 to 1,800
INR 99,500 to 1,79,100, plus taxes, for a typical first release
- Effort
- 500 to 900 hours
- Timeline
- First release in 5 to 7 weeks
At the 2good.dev rate of USD 2 or INR 199 per hour, billed against outputs you accept. Your own estimate depends on modules, integrations and data migration.
Build, buy or both
Several Indian DMS and sales force products are mature, especially for FMCG, and if your channel looks like a standard FMCG chain they are a sensible starting point. Custom or hybrid pays off when your schemes are complex, when partners are a mix of exclusive dealers, distributors and sub-dealers, when products need serial or batch tracking through the channel (auto parts, agro inputs, pharma), or when per-user licence costs across hundreds of partners add up.
Connects with
- Tally at distributors
- SAP, Oracle or Odoo ERP
- GST e-invoice and e-way bill APIs
- Razorpay
- WhatsApp Business
- Salesforce or Zoho CRM
- Power BI
Industries
Sectors that use Dealer and distributor this way
Questions
Dealer and distributor: common questions
Our distributors use Tally. Do they need to switch?
No. A small connector syncs their sales and stock from Tally. Partners without Tally can bill from the DMS screen.
Can it handle our scheme rules?
We model your actual schemes, including slabs, combos and targets, and test them against past months before going live.
Is there an app for retailers too?
It can be added later. Most clients start with distributors and their sales reps, then extend to retailers.
Talk to us
Planning your Dealer and distributor?
Tell us what you use today and what is not working. We will say whether to extend it or build.
Start a conversation
Tell us what you are trying to build.
Share the problem in a short call. You leave with a clear view of the approach, the team and the cost.
A specialist replies within one working day. The first conversation is free.