Industry
Gaming
Backends, live ops tools and player support for game studios and platforms. A game is a live service: launches, events, store updates and balance changes every week, with players who notice every outage and every unfair match. Studios want their engineers on gameplay, so the backend, admin tools, payments and analytics are where outside help usually pays off.
- Mobile game studios
- PC and console studios
- Casual and hyper-casual publishers
- Esports and tournament platforms
- Game based learning companies
The pressure points
What slows gaming teams down
- Launch day traffic
- Concurrent users jump tenfold in an hour after a feature or a creator's stream. Login, matchmaking and the store must hold.
- Live ops needs engineers for every change
- Running an event, changing a price or granting compensation needs a code push because there is no proper admin tool.
- Support queues fill after every update
- Lost purchases, account recovery and ban appeals arrive by the thousand, mostly the same few questions.
- Cheating and payment abuse
- Modified clients, bots, chargebacks and account selling damage the game for honest players and the studio's revenue.
Systems this sector runs on
The software we build and connect
Each of these can be built new, extended from what you already use, or connected to your existing ERP and accounting.
- Recurring Billing and Subscription ManagementBilling and subscriptionsIn-game purchases, season passes and subscriptions with receipt validation for app stores, refunds and fraud checks.
- Customer Relationship ManagementCRMPlayer profiles, segments and lifecycle messaging for onboarding, win-back and VIP care.
- Business Intelligence and Management DashboardsBI and dashboardsDAU, retention cohorts, ARPDAU, funnel drop-off and event performance, refreshed often enough to act during an event.
- Customer and Partner Self-Service PortalsCustomer portalsSelf-service help centre with account recovery, purchase history and ticket tracking.
- E-commerce Store and Multi-vendor MarketplaceE-commerce and marketplaceWeb stores for direct purchases and merchandise, outside app store fees where store rules allow.
Built for this sector
Systems specific to gaming
The work that generic software does not cover, and where most of the value sits.
- Game backend services
- Authentication, player data, inventory, leaderboards, matchmaking and server authoritative economy, built to scale out on demand.
- Live ops console
- Schedule events, change store offers, run A/B tests, send rewards and push remote config without an app release.
- Anti-cheat and abuse pipeline
- Server side validation, anomaly detection on stats and transactions, and a review queue for bans and appeals.
- Tournament platform
- Brackets, check-in, results verification and prize distribution for esports and community events.
Where AI helps
AI use cases with a clear return
Player support agent
Answers common questions, checks purchase records and restores missing items within set limits, handing the rest to a person.
Players get answers in minutes during update spikes
Chat moderation support
Flags toxic or unsafe chat in several languages for moderators, with the surrounding context, using models trained alongside word lists.
Moderators review the worst cases first
Churn prediction
Scores players likely to lapse from session patterns and progression, so live ops can test targeted offers or content.
Retention campaigns aimed at the players who need them
Cheat detection
Models trained on match and transaction data spot impossible stats and bot behaviour for review.
Fairer matches and fewer chargebacks
Review and feedback mining
Groups app store reviews, Discord posts and tickets into themes after each release.
The team sees what broke for players within a day
What your team would see
- Daily active users
- 184K
- Day 7 retention
- 21%
- Peak concurrent users
- 26.4K
- Support tickets open
- 1,180
Daily active users (thousands)
Event participation by player segment
- New players34
- Regular61
- Lapsing18
- Payers79
- VIP92
A sample of the kind of dashboard we build for this sector. Figures are illustrative.
Connects with
- Google Play and App Store billing
- Steam
- Unity and Unreal Engine clients
- Firebase
- Discord
- Razorpay and Stripe
- Zendesk
- Ad mediation platforms
Rules we design for
Typical stack
Before you start
Gaming: common questions
Do you build the game itself?
No. We build backends, admin and live ops tools, payments, analytics and support systems. Your studio keeps the game client and design.
Can you work with real money games?
Not for games that the Online Gaming Act 2025 prohibits in India. We work on free to play, skill based esports and other formats that are allowed, and check the rules with you at the start.
How do you prepare for launch traffic?
Load tests against realistic player behaviour, autoscaling rules, queueing for login, and a runbook for the launch window. We sit in the war room on the day if you want us there.
Talk to us
Working in gaming?
Tell us which process hurts most. Someone who knows the sector will reply with two or three options and rough hours.
All industriesStart a conversation
Tell us what you are trying to build.
Share the problem in a short call. You leave with a clear view of the approach, the team and the cost.
A specialist replies within one working day. The first conversation is free.